Max loves his strong ESB. He’s mad for it. As a Lundunna, personally I was brought up on other Fullers beers, such as the weak Chiswick and the session beer that is London Pride. And, with the dubious segue-panache of a DJ, I must say this is a year for British pride, Lord luv a duck. While the Germans try to invade Europe for the third time via economic integration (crafty), we in Blighty have the Boylympics spreading our message of jeux sans frontieres throughout the free world (and the People’s Republics).