So I spend $5000 on a return flight to the UK and they then want me to pay another $100 to reserve a seat? Are you fucking kidding me? This is not an American company doing this to me – but good old British Airways. I know things are tight in the airline industry, but I think this takes things a bit far. I’ll have to take some serious advantage of the their “imaginatively selected and expertly sourced wine cellar, stocked with old and new world wines.” I don’t think I will fly BA again.