If you roll back the clock far enough you will be able to hear those naive words of “Betting Man Max” that beer only costs 50 pence a pint down Burley road. The Consul, of course, took on the bet and naturally Max lost – as he always did in matters of finance, education, entertainment, fine dining, culture but luckily not love. Kentucky always smiled at Max’s bold statements, but also picked up a free pint in the process. I notice now that the average price for a pint of beer in the UK is £2.59, and they say by the time the London Olympics arrives in 2012 it will be a fiver! The only person that these outrageous prices will not impact is Old Will who is still pondering his first round.